Building brands with emotional connection

Graeme Newell’s keynote presentation at the Outdoor Industry Rendezvous in Portland last month was, hands down, the best presentation of the event. Every product and brand manager should know, understand and live his points about brand building and messaging—it isn’t about the product, it is about the customer, how the customer feels, and how the […]

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Crowdsourced conference content

At the end of October I attended Product Management Consortium’s the 3rd ProductCamp Seattle. The event was developed by, and for, product managers, to increase skills and knowledge, build professional relationships, and provide greater recognition for the discipline. The most interesting part for me was how the content was developed and delivered: sourced from, and selected […]

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