Visualize your choices in product development

Attribute mapping is a qualitative tool that is used to visualize product development options. It’s useful for looking at everything from product concepts to user types. In attribute mapping, a continuum is a line that runs between two equally beneficial opposing characteristics. It might run from heavy to light, from luxury to economy. Different choices […]

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Are you asking the right questions?

When it comes to doing product development work, the questions you ask, and the way you ask them, are critical to getting the information that you need. I encourage my clients to learn about Appreciative Inquiry. It’s powerful technique for engaging whole companies in identifying innovative solutions that are both welcomed and readily implemented. While […]

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