Developing internal product safety standards to lead the industry

Problem

A consumer goods manufacturer was being pressured by key retailers to show that the materials in their products were safe for users. No federal, state or local requirements for safety in their product category had been developed. Regardless, the manufacturer wanted to provide that assurance, both to users and retailers.

Approach

Using European safety standards for somewhat similar product categories, internal product design guidelines and safety standards were established. Suppliers were integrated into the process and compliance was verified through independent third party testing.

Results

By realigning design methods to internal safety standards that were based on the stringent requirements used in Europe, the manufacturer was able to provide retailers and end users with the hard data and information they needed to feel secure. This was achieved well before any of the competition, allowing the company to take a leadership role in the development of product safety requirements in their industry.